Does your organisation hope for TV coverage when it makes a significant announcement or holds a news conference?  And then finds hard pressed TV news desks have sent the nearest crew to what was deemed to be a bigger news story?

The solution could be a Video News Release, rushed to the newsroom (or increasingly made available by broadband) a short while after the event finishes.

Andrew Blow is a former TV journalist and can work at speed. He can write short TV news scripts for regional TV news desks and has done so many times. He can interview visiting celebrities or public figures.

The resulting copy, video shots and interview clips can enable the TV company to create their piece as if their own staff attended.(Obviously, the story must be of public interest and not an overt commercial!)

Regional programmes often split their output into sub regional bulletins offered on sub regional transmitters.The editors of these sub regional bulletins are often glad of extra material.

Afterwards, the Blow By Blow piece — and a copy of the TV output — can be be used afterwards on disk or Internet to explain what went on to stakeholders who couldn’t be present on the day.

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